Books Week23-05

All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence by Suzanne Bates
McGraw-Hill © 2016 (304 pages)
ISBN: 9781259585777
Cracking the code on executive presence: what it is, why it matters, and how you can achieve it, this book uses the research-based, scientifically-grounded Bates Executive Presence Index―Bates ExPI™ to show you how to assess your ability to influence results and maximize your impact, scientifically and systematically.

 

Managing as a Ground Floor Leader by Dan Schwartz  Association for Talent Development © 2016 (20 pages)
ISBN: 9781607280118
How can managers ensure that employees are empowered to do their best work? This issue of TD at Work provides real-life examples which exhibit how certain values influence culture change that can lead to business results, and presents nine characteristics of a ground floor leader.

Real Leadership: 9 Simple Practices for Leading and Living with Purpose by John Addison and John David Mann
McGraw-Hill © 2016 (289 pages)
ISBN: 9781259584442
Sharing the author’s straightforward practices for successful leadership through his personal and professional journey, this book will help leaders at any level understand and emulate the nine principles that fostered enduring results on his path to success.

The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory by Scott Miller and David Morey
Career Press © 2016 (224 pages)
ISBN: 9781632650436
Offering a playbook for winning in the reality of today’s competitive global business environment, this book presents the ten steps that were learned on the most intensely competitive global battlefields for companies such as Apple, Coca-Cola, Citigroup, Verizon, Visa, and the Walt Disney Company.
The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy by David Forbes
Palgrave Macmillan © 2015 (265 pages)
ISBN: 9781137502032
Using decades of psychology research and the author’s own tool, the Forbes Matrix, this groundbreaking book explains human motivation and provides ways that marketers can effectively reach the consumer.